JPMorgan Realizes Too Late Brand Reputation Important on Social Media

If there is one thing that you don’t want to do in social media when you have a poorly regarded brand name is ask people to send questions for a online event.

JPMorgan found this out the hard way yesterday with their #ASKJPM.

2013-11-14 07_20_14-Relentless Twitter Mockery Forces JPM To Kill #AskJPM Q&A Session _ Zero Hedge

Originally, it was suppose to be an answer session for one of the their Board members and soon be leader Jimmy Lee.  Instead, it was it became a litany of complaints on the bank recent illegal dealings and its lack of compassion for those going through foreclosure and loan modification processes.